Bike brand comparison
Cubevs
Giant
An honest, data-led look at how Cube and Giant compare on price, build quality, resale and support in the UK.
Overview
You will see both on every UK shop floor, and both built their name on value. Cube is the German all-rounder with a huge range and especially keen e-bikes. Giant is the world's largest maker and uses its own factories to pack in the spec.
In short: Both are value-led with wide ranges. Giant edges resale; Cube often edges spec and e-bike value.
GiantLive market
Right now on Cyclesite
Real used supply and pricing from the marketplace, not just RRP.
Cube4
used Cube bikes for sale, from £400
- Axialavg £400
- Kathmandu hybrid slx 750avg £2,500
- Liteningavg £800
Giant5
used Giant bikes for sale, from £900
- Defy Advanced 2avg £1,400
- Revolt 0avg £999
- TCR Advancedavg £900
Line-ball on price for most buyers. Cube usually edges spec and e-bike value; Giant edges resale and motor integration.
- Pick Cube for a huge range and strong e-bike value with Bosch motors.
- Pick Giant for own-factory quality, Liv women's bikes and stronger resale.
- Both are line-ball on price for most road and MTB buyers.
- Cube usually wins e-bike choice; Giant wins drivetrain integration.
Head to head
How they compare
| Category | Cube | Giant |
|---|---|---|
| Range breadth | Very wide, strong e-bikes | Very wide |
| Value | Keen, especially e-bikes | Own-factory value |
| Women's range | WS models | Liv, ground-up women's brand |
| Resale | Good | Strong |
Strengths
Where each brand wins
Cube strengths
- Huge range across road, MTB and e-bikes
- Strong e-bike value with Bosch motors
- Keen pricing on solid components
Giant strengths
- Own-factory quality control
- Liv women's-specific range
- Strong resale and dealer network
Pricing
Price comparison (UK market)
| Price tier | Cube | Giant |
|---|---|---|
| Entry | Aim / Attain | Contend / Talon |
| Mid (carbon) | Agree / Reaction | TCR / Talon Advanced |
| High | Litening / Stereo | TCR Advanced SL / Trance Advanced |
Prices are typical UK RRP for new bikes. Used bikes offer significant savings, see the live figures above.
Line-up
Popular models
Giant models
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Start the conversationQuestions
Frequently asked questions
Is Cube or Giant better value?
Both are value-led. Giant leans on scale and its own factories; Cube counters with a huge range and especially strong e-bike value using Bosch motors. For most road and MTB buyers they are line-ball on price.
Which is better for e-bikes?
Cube has a deep, keenly priced e-bike range, often with Bosch systems. Giant's e-bikes use its own SyncDrive (Yamaha-based) motors and are excellent too. Cube usually wins on choice and price, Giant on integration.
Which holds value better?
Giant, marginally, on brand recognition and dealer reach. Both sell steadily used, with condition and spec mattering more than the badge.
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