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Liv is the only women specific bike brand built by a company that actually makes bikes at scale. Giant spun it off in 2008 because their own research kept showing the same thing: female cyclists were getting shorter, less supportive versions of men's frames rather than bikes designed from scratch around different anatomy. Bonnie Tu, Giant's chair at the time, took that personally and created a separate brand with its own product team, its own geometry and its own fit philosophy.
Fifteen years in, the results are hard to argue with. The Langma has put Liv on WorldTour podiums. The Avail is the sensible choice for women getting into endurance road riding. The Devote covers gravel. The Pique and Embolden handle trails. These are proper bikes, not pink paint jobs on men's frames. Tube diameters, standover heights, touch points and suspension tunes are specified for riders who were previously being sold compromised kit.
What makes Liv particularly good value on the used market is Giant's manufacturing muscle sitting behind it. The bikes are built in the same Taiwanese factories that produce Giant's top tier carbon, with the same quality control and the same warranty backing. On Cyclesite you typically see Liv depreciate slightly faster than equivalent Giant models, which makes a two or three year old Langma or Avail one of the better value performance bikes you can buy second hand.
Liv bikes currently start from £0 across the marketplace.
Genuinely good. The Pique hardtail and Embolden full suspension both punch above their price point and pick up the same Maestro suspension platform that Giant uses on the Trance and Anthem. UK trail riders will find them sorted out of the box. The smaller frame sizes in particular are specified properly rather than being afterthoughts.
Liv bikes are best for women cyclists at every level from first road bike to worldtour racing.
When buying any used Liv, start with the basics. Check the frame for cracks, dents, or damage, especially around the head tube, bottom bracket, and dropout areas. Look at the drivetrain for wear and make sure the gears shift cleanly through the full range.
Ask the seller for service history and proof of ownership. Every Liv listed on Cyclesite is automatically checked against UK stolen bike databases, but it is always worth checking the frame number yourself too.
Typical Liv pricing on the used market sits in the £500 to £9,000 bracket. Anything notably outside that range is worth a closer look.
Liv launched in 2008 as Giant's women specific sub brand under the leadership of Bonnie Tu. Rather than scaling down men's frames, Liv developed its own geometry and product line from first principles. The brand expanded through the 2010s across road, mountain, gravel and fitness categories, and is now the largest women specific bike brand in the world.
No, and this is the most common misconception about the brand. Liv has its own product team, its own geometry charts and its own fit philosophy. Frames are designed around different standover, reach and stack numbers. Contact points like saddles and bars are spec'd for narrower shoulders and different sit bone widths. The connection to Giant is manufacturing and warranty, not design.
They tend to be one of the better value performance buys on the used market. Liv models depreciate slightly faster than equivalent Giant or Specialized ones because the buyer pool is smaller, but the build quality comes from the same factories as Giant's top tier carbon. A two or three year old Langma or Avail typically trades at 55 to 65% of original retail.
The Avail is the sensible starting point for most women getting into road cycling. Endurance geometry, stable handling, comfortable all day. The entry level aluminium models start around £900 new so used examples come up regularly at £500 to £700 in good condition. The Langma is faster but the geometry is aggressive and less forgiving.
Genuinely good. The Pique hardtail and Embolden full suspension both punch above their price point and pick up the same Maestro suspension platform that Giant uses on the Trance and Anthem. UK trail riders will find them sorted out of the box. The smaller frame sizes in particular are specified properly rather than being afterthoughts.
Browse Liv bikes on the UK's trusted marketplace.